The World's First AI Book Written Exclusively for Driving Instructors.
AI For Driving Instructors
Attract More Pupils, Automate Your Admin and Build a Driving School Business That Works Without You.
One book. One free £199 video course.
You Have Three Ways to Experience it.
The World's First AI Book Written Exclusively for Driving Instructors.
AI For Driving Instructors
Attract More Pupils, Automate Your Admin and Build a Driving School Business That Works Without You.
One book. One free £199 video course.
You Have Three Ways to Experience it.
Three options to order
All of them include the book and the free £199 video course.
BRONZE
Pre-order today. Get the complete £199 video course and the book posted free to your door. Both with you by 28th May.
SILVER
Pre-order today. Get the complete £199 video course, the book posted free to your door and a front row seat at the July 5th conference live via Zoom.
GOLD
Pre-order today. Get the complete £199 video course, the book posted free to your door and a full day in person at Heathrow with Des O'Connor, Graham Hooper and very special guests on July 5th.
The Conversation Has Already Started.
The Problem
Something Big Is Happening In Your Industry Right Now. And Most Instructors Are Not Ready For It.
Have you noticed more instructors than ever before on the road? More L plates in your area? More competition for the same pupils?
You are not imagining it. And it is about to get significantly more competitive.
- Over 44,000 ADIs are now registered. Applications surged 156% in a single year and an estimated 50,000 more are working through the qualification pipeline right now. They are coming to your area.
- Entry into the driving school industry is easy. Independent instructors now compete directly with major franchises like RED and AA for the same pupils on the same streets.
- Over 36% of ADIs currently have availability to take on new pupils. Learners have more choice than ever before. Your ability to get found and respond faster than the next instructor has never mattered more.
- 54% of UK businesses are now actively using AI, up from just 25% two years ago. The instructors already using it are answering enquiries you are missing and appearing above you on Google right now.
- UK businesses lose over £30 billion every year from missed calls alone. 85% of callers who do not get an answer never call back. They call the next instructor on the list instead.
This is not a warning about the future. This is happening right now. In 2026. In your area.
Everything you need to get ahead is on this page.
Here is what nobody is telling you.
While you are reading this page, a small group of instructors across the UK are quietly pulling ahead. They are not more experienced than you. They are not better drivers. They do not have bigger budgets or more hours in the day.
They are using AI. And it is working.
While you are teaching your 9am lesson, their AI is answering an enquiry. While you are eating lunch, their AI is posting on social media. While you are doing your evening admin, their AI has already followed up with three potential pupils who visited their website and left without getting in touch.
Every missed call you never answered. Every enquiry that went cold. Every pupil who booked with someone else because they got a response faster than you could pick up the phone.
That is the cost of not knowing what they know.
And the gap between those two groups is growing every single week.
Whether You Are Here For The Book, To Watch Live On Zoom Or To Be In The Room At Heathrow, You Are In Exactly The Right Place
Everything here is designed for the driving instructor who has never used AI before. No jargon. No tech speak. No complicated setups. Just simple, step by step strategies you can start using in your driving school from day one.
The instructors who act today will be the ones their competitors are wondering about six months from now.
Which side of that do you want to be on?
The Book
Introducing The World's First AI Book Written Exclusively For Driving Instructors
AI For Driving Instructors Attract More Pupils, Automate Your Admin and Build a Driving School Business That Works Without You.
And Every Chapter Comes With A Free Companion Video.
Scan the QR code inside the book and watch every strategy demonstrated live on screen. You do not just read about it. You watch it done. Step by step. Exactly how to apply it in your driving school. No guesswork. No confusion. Just results.
Here Is What Is Inside
- How to set up a Voice AI system that answers every missed call, speaks naturally to your caller, collects their details and books appointments while you are mid-lesson, asleep or on holiday.
- How to make ChatGPT understand your business, your tone and your goals so well that every piece of content it creates sounds exactly like you wrote it yourself.
- How to manage every social media platform from one free dashboard. Write once. Post to Facebook, Instagram, TikTok, LinkedIn and YouTube at exactly the same time. In minutes.
- How to see exactly where your competitors rank on Google, what keywords bring them traffic and how to appear above them in your local area. Using free tools. In weeks.
- How to create professional branded videos without ever going on camera. No studio. No equipment. No experience needed.
- How to get your website answering enquiries, explaining your services and sending booking links around the clock. Without you lifting a finger.
- How to recruit and attract PDIs and instructors to your school faster using AI tools that do the marketing for you.
- How to build a driving school business that does not depend entirely on you being in the car. One that grows, earns and runs whether you are teaching or not.
- How to earn between £300 and £600 in a single hour without your car. Without extra lessons. Without any technical skill whatsoever. Des surveyed over 3,000 driving instructors and almost none of them knew this was possible.
- And much more besides. Every chapter practical. Every strategy proven. Every page written with one goal. To give your driving school an unfair advantage over every competitor in your area.
Plus The Complete AI For Driving Instructors Video Course. Worth £199. Yours Free.
Who Is This Book For?
- If you are a sole instructor with one car and a diary you want to keep full, this book shows you how to attract more pupils, answer every enquiry automatically and build a reputation in your local area that keeps your phone ringing.
- If you are a driving school owner with a team of instructors, this book shows you how to scale your operation, recruit instructors faster and build a business that runs without you being in the car every hour of the day.
- If you are a PDI still working towards your ADI qualification, this book shows you how to build your brand, your reputation and your waiting list before you even pass your Part 3. So that the moment you qualify, your diary is already full.
- If you are an instructor trainer or ORDIT trainer, this book shows you how to attract PDIs to your programme, automate your admin and market your services to the growing pipeline of 50,000 people currently working their way through the qualification process.
- If you run or want to run a franchise, this book shows you how to recruit franchisee instructors faster, support them more effectively and build a model that grows without demanding more of your personal time.
- If you are thinking about setting up your own driving school from scratch, this book gives you the exact tools and strategies to launch, market and fill your school faster than any instructor who came before you.
- If you work in fleet training, this book shows you how to win more corporate contracts, automate your communications and position yourself as the go to specialist in your area.
- And if you want to earn additional income away from the car, this book shows you exactly how to monetise your expertise in ways that most instructors have never even considered.
And Every Chapter Comes With A Free Companion Video.
Scan the QR code inside the book and watch every strategy demonstrated live on screen. You do not just read about it. You watch it done. Step by step. Exactly how to apply it in your driving school. No guesswork. No confusion. Just results.
But Here Is What Makes This Book Different From Every Other Business Book You Have Ever Bought.
Most books sit on a shelf. You read them once, maybe twice, put them down and never quite get around to implementing anything.
This one works differently.
Every Single Chapter Comes With its Own Dedicated Video.
Scan the QR code at the end of each chapter and watch Des demonstrate every strategy live on screen. Step by step. In plain English. Exactly how to apply it in your driving school from day one.
You do not just read about it. You watch it done. Then you do it yourself.
This turns AI For Driving Instructors from a book into a complete digital learning system. A library of practical, actionable knowledge you can return to again and again whenever you need it.
And It Gets Better.
AI is moving fast. Faster than any single book can keep up with.
That is why AI For Driving Instructors will be updated and republished every single year. A new edition reflecting the latest tools, strategies and opportunities available to driving instructors. When you invest today you are not buying a book that goes out of date on a shelf. You are buying into a system that grows and evolves alongside your profession.
Now Let Me Ask You Some Questions.
UK businesses lose over £30 billion every year due to missed calls alone. And 85% of callers who do not get an answer will never call back. They will call your competitor instead.
Think about what that means for your driving school.
How many calls do you miss every single day while you are teaching?
Two missed calls a day. Five days a week. That is ten missed enquiries every week. Multiply that by 52 weeks. Now multiply that by what a single pupil is worth to you over their full course of lessons.
How much money have you already lost this year from calls you never answered in time?
Do you know what position you appear in on Google when someone in your area searches for driving lessons right now?
Are you aware that only 9% of driving instructors in the UK have a YouTube channel? Yet Google owns YouTube. Which means a single video of you explaining the emergency stop or parallel parking is one of the most powerful things you can do for your Google ranking. Without spending a penny.
Are you posting on Facebook, Instagram, TikTok and YouTube separately? There is one free tool that lets you post to all of them at exactly the same time. From one dashboard. In minutes.
Do you have someone answering your phone calls 24 hours a day, 7 days a week? Because your competitors who use AI do.
Do you know how to make ChatGPT understand your business so well that every answer it gives you sounds like it was written specifically for you?
And are you aware that ChatGPT is not even the best free option available right now?
If you answered no to any of those questions, every single answer is inside this book.
With a dedicated video for every chapter showing you exactly how to implement it in your driving school. Today.
Meet the Experts. Every One of Them Knows Your Profession Inside Out and Every One of Them Has Something Genuinely Useful to Tell You.
Des O'Connor
Host and Main Speaker. The World's First AI Business Strategist for Driving Instructors. Read More...
Graham Hooper
Promoting Your Business with AI. Read More...
Raj Akuthota
Founder, Drivea. The Smart Management Platform for Driving Instructors. Read More...
To Be Announced
One More Speaker. To Be Announced Very Shortly. Watch This Space.
CHOOSE YOUR EXPERIENCE
Three Options. One Decision. All Of Them Start With The Book And Your Free £199 Video Course.
The Right Ticket for You Depends on One Simple Question. How Far Do You Want to Take It
Bronze if you want to pre-order the book and course today, have everything delivered to your door by 28th May and start learning at your own pace from home. No event required. No travel. Just the book and the complete £199 video course arriving together and ready for you to dive straight in.
Silver if you want everything in Bronze plus a front row seat at the world’s first AI conference built exclusively for driving instructors. Live via Zoom from anywhere in the UK or the world on July 5th. Watch every session live. Ask questions in real time. From wherever you happen to be.
Gold if you want to be in the room at Heathrow for the whole day on July 5th and walk out knowing that nobody in your area has what you now have. In person. Face to face. With strategies, connections and an exclusive announcement that will never be shared anywhere online.
Every single ticket includes the book posted to your door and the complete £199 video course delivered by 28th May.
Pre-order today and everything else takes care of itself.
BRONZE
Pre-order today. Get the complete £199 video course and the book posted free to your door. Both with you by 28th May.
SILVER
Pre-order today. Get the complete £199 video course, the book posted free to your door and a front row seat at the July 5th conference live via Zoom.
GOLD
Pre-order today. Get the complete £199 video course, the book posted free to your door and a full day in person at Heathrow with Des O'Connor, Graham Hooper and very special guests on July 5th.
