Terms and Conditions

IMPORTANT: By registering on our website, booking any service, or making any payment, you confirm that you have read, understood, and unconditionally agreed to all terms set out in this document. These terms are legally binding. Please read them carefully before proceeding.

PART ONE — GENERAL TERMS & CONDITIONS

1. Agreement to Terms & Privacy Policy

By registering on our website, you have agreed to our Terms and Conditions and Privacy Policy. Your registration and continued use of our services confirm your acceptance of these terms.
The following terms constitute the agreement you have signed and committed to upon booking our services. Please read them carefully, as they define the rights and responsibilities of both parties.

2. Refunds & Cancellation Policy

All bookings of our services or purchases of our products are subject to a cancellation period from the date of booking. “Date of booking” is defined as the date the Client signs the contract and/or the date the Client remits first payment, whichever is earlier

Statutory cooling-off period: For clients who are individual consumers (i.e. purchasing entirely outside of any trade or business), a statutory 14-day right to cancel applies to distance and off-premises contracts under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Where the Client has requested that services commence within this period, the right to cancel will be reduced proportionately to reflect the value of services already delivered at the Consultant’s standard rate (minimum £497 per hour).

The Consultant’s 7-day cancellation policy: All clients are additionally subject to a 7-day cancellation period. Any notice of cancellation must be made in writing by email to info@aiforDrivingInstructors.com within the first 7 days from the date of booking. Any refund requests must be submitted in writing within 7 days of first receiving goods or services.

If the Client receives any services or goods from the Consultant during the cancellation period (including but not limited to coaching, strategic planning and consulting, digital products, draft designs, or copywriting), the costs of those services will be deducted from any refund at the Consultant’s hourly rate (minimum £497 per hour including travel and administrative costs) prior to any refund being given.

Any refunds after a cancellation, once agreed upon by both parties, will be made to the Client within 14 days of receipt of a valid written cancellation notice.

Once a new Client has booked a contract, the Consultant makes extensive arrangements and investments of time and money in anticipation of the Client’s further business. As such, the Consultant incurs significant administrative costs and opportunity costs in the event of a cancellation, which is why a firm cancellation policy is in place.

2.1 — Participation Requirements Before Requesting a Refund

Before requesting a refund, please ensure you have fully participated in all tasks, exercises, and commitments outlined in your consultation form. It is your responsibility to actively engage in the process, complete any required actions, and communicate any concerns in advance.

Failure to participate in agreed activities, missing key exercises, or not providing timely feedback does not justify a refund request. If you do not engage as required and later decide you are unhappy with the service, a refund request will not be accepted.

2.2 — Cancellations After the Cancellation Period

Any Clients requesting cancellations after the cancellation period has elapsed will not be eligible for a refund.

All refund and cancellation requests must be submitted via email only to: info@aiforDrivingInstructors.com Our team will review and respond within 7 days of receipt.

If the Consultant has already devoted more billable hours of work (at the billable rate of minimum £497 per hour) for the Client’s project than the requested refund amount, then the Client will not receive a refund and may be liable to pay the Consultant for the full allotment of billable time.

2.3 — Events & Ticket Purchases

If you purchase tickets to any Des O’Connor events advertised on this website, you agree to be governed by the Privacy Policy and Cancellation Policy described above.

VIP Lunch Packages: We cannot offer cancellations or refunds of VIP lunch package purchases. All VIP lunch sales are final once you have received instant access to your digital products. The digital products included in VIP packages are typically worth several hundred to thousands of pounds. Even if you are unable to attend the event, we cannot refund the ticket purchase price. We encourage you to maximise value from the digital products already issued, which cannot be retrieved by us.

We cannot re-negotiate or reduce the number of spots available at lunch due to complexities of our venue and catering arrangements. Please be aware of this before booking a VIP lunch package.

2.4 — Payment Plan Clients

This section applies to all AI, coaching, branding, website, or consultancy packages not linked to speaker opportunities.

Where a Client chooses to pay via a payment plan or monthly instalments, this agreement is binding for the full total of the package value. By paying the first instalment or registering, the Client agrees to the full terms of the package and accepts responsibility for completing the full balance.

If the Client fails to make any scheduled payment without prior written agreement, the Consultant reserves the right to:

Suspend all services immediately
Revoke access to any bonuses or content
Terminate the agreement without refund
Pursue the outstanding balance through legal or debt recovery channels

If a Client chooses not to engage, ignores project updates, fails to respond to communication, or disengages from the programme — and then later submits a refund request without prior discussion — this will be considered a breach of contract and the refund request will be automatically declined.

3. Deposit Policy

A deposit payment made by the Client is strictly non-refundable. Deposits are used to secure the Consultant’s time, resources, and commitment to begin preparations for the Client’s project. Once a deposit has been received, the Consultant immediately allocates time, conducts research, and begins initial work.

As these activities involve professional time, expertise, and administrative effort, the deposit cannot be refunded under any circumstances — even if the Client later decides not to proceed with the project.

By paying a deposit, the Client confirms their commitment to proceed and acknowledges that the deposit represents a non-refundable reservation of the Consultant’s services.

4. Exclusive Speaker Policy & Refund Clause

If your package includes a speaking opportunity at one of our events, you are being given an exclusive platform in your niche. Once you have agreed to speak at our event, we will not invite or promote any other speaker in your niche to ensure there is no conflict of interest.

This exclusivity represents a significant business decision on our part, as it means turning down other potential speakers, sponsorships, and partnerships in your niche. If you later request a refund, we cannot accept it, as we will have already incurred a missed opportunity cost by reserving this exclusive platform for you.

Additionally, if you have been on board for several weeks or months, we have likely already promoted you, allocated resources, structured the event to highlight your expertise, and declined other professionals in your niche. A refund at this stage would result in financial and strategic losses. This is why our cancellation policy is in place. By proceeding with your speaker package, you acknowledge and agree to these terms.

5. Force Majeure

Our events have an average of 100–200 people attending (sometimes more), but we cannot guarantee any specific number of attendees due to the subjective nature of the events industry. Some events may have higher or lower attendance for reasons beyond our control, such as poor weather, travel cancellations, sporting events, holidays, natural disasters, or emergencies.

We do not promise any specific attendance and cannot be held responsible for any poor turnout. Where our planned dates have been impacted beyond our control, we will endeavour to reschedule to the next earliest opportunity. We cannot be held responsible for decisions made by venues, including rescheduling and possible cancellations of our bookings.

6. Client Responsibilities & Communication Policy

Clients must understand that the Client–Consultant relationship does not imply full-time employment of the Consultant. The Consultant provides services on an agreed basis, and the Client must communicate urgent, important, or relevant matters directly in a structured and professional manner.

Communication Guidelines

Email and WhatsApp are the primary method for all enquiries, concerns, or requests, as it ensures clarity, proper documentation, and an efficient resolution process.
Office hours: Monday – Friday, 9 AM – 5 PM. While the Consultant may be flexible, responses outside of these hours cannot be guaranteed.
All formal concerns, service-related matters, refund requests, or complaints must be submitted by email unless communicated via WhatsApp from team members.

Service Delays & Communication

We recognise that delays may occur due to unforeseen circumstances including personal matters, illness, travel, holidays, or emergencies. While we make every effort to avoid delays and deliver all services promptly, we ask for patience and understanding in the event of short disruptions to our workflow.

If any delay is anticipated, our team will aim to inform you in advance and provide revised timelines. If you are dissatisfied or unsure about progress, it is your responsibility to raise concerns early so we can address them effectively.

Client Responsibilities

Clients are responsible for actively participating in all coaching engagements or consulting services. Clients must:

Uphold their agreements and complete assigned tasks, exercises, and homework as needed
Attend scheduled coaching sessions, video days, Facebook Live interviews, and other appointments on time
Communicate any issues in advance and remain responsive throughout the coaching process
Fully engage in the process to achieve the best possible outcomes

If a payment plan is in place, the final payment must be made in full at least 10 days before the event. No payments will be accepted after the event.

Missed or cancelled sessions — including one-to-one coaching, interviews, or scheduled events — are non-refundable. If a Client fails to attend a session, it will still count towards their package, and no rescheduling or reimbursement will be provided.

We do not accommodate situations where Clients fail to engage, repeatedly miss appointments, or do not actively participate in their programme, only to request services months later.

Refund Requests & Dispute Resolution

Before requesting a refund, Clients must ensure they have actively participated in all tasks, exercises, and commitments outlined in their consultation form. If a Client is unhappy with any aspect of the service, their first point of contact must be by email to formally outline their concerns.

Refund requests made outside the cancellation period will not be accepted.
Refund demands made without prior communication will not be considered valid, especially where the Client has not raised their concern directly or allowed the Consultant a reasonable opportunity to resolve it.
Any refund request must include a full written explanation of the reasons for the request, supported by specific evidence and examples of the issue raised.
A general statement of dissatisfaction — such as “I am not happy” or “I want a refund” — will not be accepted and will not constitute a valid refund request.
The Client must set out clearly:
(a) What specific aspect of the service they are dissatisfied with
(b) When the issue arose and whether it was raised with the Consultant at the time
(c) What evidence or examples support their claim
(d) What steps the Client took to engage with the Consultant’s resolution process before submitting the request
Requests that do not meet this standard will be automatically declined without further consideration.

7. Website Development

Once a web development package is booked (which includes coaching and consultations), we will first agree on a template theme and confirm the final logo design. Only after these elements are confirmed will we send you a detailed questionnaire to complete. This questionnaire is the foundation for your website requirements.

It is the Client’s responsibility to provide all necessary content in advance, including videos, blogs, photos, and text content.

If you later change your mind or your circumstances change, no refund requests will be accepted. Once the development process has begun, our team invests time and resources into your project, making refunds unfeasible. By proceeding with a website development package, you acknowledge and agree to these terms.

We do not allow ongoing updates after the questionnaire form has been received (such as videos, photographs, blogs, or edits of texts). Such requests constitute extra tasks outside the received questionnaire and will incur additional charges. Once the form has been sent to the designer, we provide 30 days of support for editing the original content only — this does not include new revisions.

Any extra tasks must be directed to info@aiforDrivingInstructors.com for a quote. If a Client abandons their coaching programme or services package (due to lack of communication and participation) and wants to restart after the agreed-upon timeframe has passed, this will require negotiation of a revised package at additional cost.

8. Bonus Gifts

Depending on the package purchased and the promotion on offer, there may be bonus gifts including specialist software provided for enhancement of the individual’s business. Upon receipt of payment, the bonus gift will be released for installation. Any software installation will be carried out on a one-off basis only. In the event that a reinstallation is required, the Client will incur a separate non-negotiable charge, to be paid in advance.

9. Changes to This Policy

We reserve the right to change this policy at any time. Please check this page periodically for changes. Your continued use of our site and services following the posting of changes to these terms will mean you accept those changes.

10. Communication & Professional Conduct

All communication regarding your refund request, booking, concerns, or queries must be directed to: info@AiForDrivingInstructors.com or our team via WhatsApp. This ensures all issues are addressed efficiently and professionally.

We kindly request that all communication remains between us directly and that you do not take matters public, including posting negative or defamatory remarks on social media, forums, or other public platforms.

Public complaints, slander, or negative online discussions are not professional and can cause unnecessary reputational damage to both parties. A constructive resolution is always best achieved through direct, private communication. Making false or misleading public statements may lead to legal consequences.

We are committed to providing a professional and respectful experience, and we ask that you do the same. By proceeding with our services, you acknowledge and agree to these terms.

PART TWO — AI SERVICES, COACHING, DELIVERABLES & FAIR USE POLICY

This section applies to all AI-related services, coaching, and digital deliverables. It forms part of these Terms & Conditions and must be read alongside Part One. It has been drafted in compliance with the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and the Digital Markets, Competition and Consumers Act 2024.

A1. Who These Terms Apply To

These terms apply to all clients (“the Client”) who engage Des O’Connor / AI for Driving Instructors (“the Consultant”) for any AI-related service, whether booked online, by phone, at an event, or in person.

The Consultant’s clients are primarily self-employed driving instructors (PDIs) and ADIs purchasing services for the purpose of their trade or business. By purchasing services from the Consultant, the Client represents that they are doing so in the course of their business or profession. This is a material representation on which the Consultant relies.

If any Client is in doubt as to whether they are contracting as a consumer (i.e. entirely outside of any trade or business), they must notify the Consultant in writing before any payment is made. Failure to do so will be treated as confirmation that the Client is contracting on a business-to-business basis.

A2. Nature of AI & Coaching Services

The Consultant provides a combination of expert coaching, strategic consulting, and AI-powered implementation services. These may include but are not limited to:

AI avatars, conversational agents, and voice AI systems
Automation workflows and website chatbot integrations
Digital frameworks, prompt engineering, and AI strategy
One-to-one and group coaching, training, and live demonstrations
Scripts, templates, frameworks, and proprietary methodologies

The Client acknowledges and accepts that:

Artificial intelligence is a rapidly evolving technology and outputs may vary in tone, accuracy, and performance across interactions.
AI avatars and agents are not designed to replicate human behaviour perfectly and may require ongoing refinement.
Coaching, strategic guidance, and knowledge transfer are core, inseparable elements of the overall service — not optional extras.
These inherent characteristics of AI do not constitute a failure in service delivery and are not valid grounds for a refund or withholding of payment.

A3. What Constitutes a “Delivered Service”

The Consultant’s primary deliverable is knowledge, strategy, implementation expertise, and access to proprietary systems. Each of the following constitutes a delivered service from the moment it occurs and carries independent commercial value:

Any coaching or consultancy session (whether one-to-one, group, online, or in-person), including strategy and planning conversations
Any live demonstration, walkthrough, or presentation of AI tools, platforms, or workflows — even if partial or preparatory
Any AI agent setup, configuration, or integration work
Any sharing of proprietary prompts, scripts, frameworks, automation workflows, or methodologies — whether verbally, in writing, or digitally
Any introduction to or guidance on third-party tools and platforms
Any written, verbal, or digital transfer of business knowledge or strategy, including advice given during discovery calls

Once any of the above has been delivered — in full or in part — the service is considered fulfilled to that extent. The Client acknowledges that knowledge and experience gained cannot be returned or undone, and agrees that refunds will not be provided in respect of those delivered elements.

Any attempt to receive the Consultant’s knowledge, demonstrations, or systems and then claim a refund on the basis of self-implementation constitutes a material breach of this agreement and may result in legal action for damages.

A4. Anti-Circumvention & Fair Use Policy

This section protects the Consultant’s intellectual property, commercial interests, and business model from deliberate misuse. The Client agrees and acknowledges that:

The Consultant’s expertise, implementation strategy, and proprietary systems represent the core value of the service.
The Client is not paying for access to third-party tools — they are paying for the Consultant’s knowledge, configuration, and execution in deploying those tools for their specific business.

Extracting knowledge, systems, or methodologies from the engagement with the intention of self-implementing and then requesting a refund constitutes a breach of this agreement and an act of bad faith.

The Client expressly agrees NOT to:

Use knowledge, prompts, scripts, frameworks, or AI configurations obtained through the engagement to replicate, offer, or sell similar services commercially — whether to clients, competitors, or any third parties
Share any proprietary materials, methodologies, or AI configurations provided by the Consultant with any third party without prior written consent
Attempt to reverse-engineer or extract the Consultant’s processes, workflows, or systems for reuse beyond their own internal business operations
Rebrand or present the Consultant’s systems as their own for commercial purposes

Use a refund request as a mechanism to avoid paying for knowledge, strategy, or demonstrations already received

Breach of this clause may result in a claim for damages, injunctive relief, and recovery of outstanding fees. The Consultant reserves the right to pursue legal action including through the courts of England and Wales.

A5. Intellectual Property Rights

All of the following remain the sole intellectual property of Des O’Connor / the Consultant at all times, unless expressly agreed otherwise in writing prior to delivery:

AI agent flows, chatbot configurations, and automation structures
Prompt scripts, conversation frameworks, and response templates
Strategic frameworks, business methodologies, and implementation guides
Training materials, course content, and coaching frameworks
Custom-built systems, workflows, and integrations

The Client is granted a limited, non-exclusive, non-transferable licence to use delivered materials solely for their own internal business purposes. This licence does not extend to reproduction, sublicensing, resale, or distribution in any form without prior written consent from the Consultant.

A6. Client Responsibilities & Active Participation (AI Services)

The Consultant’s AI services require the Client’s active and ongoing participation. By engaging the Consultant, the Client agrees to:

Attend all scheduled sessions on time and prepared
Provide all required information, access, content, and feedback promptly when requested
Review any deliverables and raise any concerns in writing within 7 days of receipt
Actively implement guidance and engage with the programme as agreed
Raise any dissatisfaction or concerns in writing at the earliest opportunity — not retrospectively after significant work has been delivered

The Client understands that:

Failure to participate, failure to provide feedback, or failure to implement does not entitle the Client to a refund
Disengagement from the programme followed by a late refund request will be treated as a breach of contract and automatically declined
Continuing to attend sessions, access materials, or receive deliverables after any concern arises — without raising it in writing — constitutes acceptance of the work delivered to that point

A7. Resolution in Place of Refund

Where a genuine concern arises, the Consultant will make every reasonable effort to resolve it before any question of a refund is considered. The Consultant is committed to ensuring the Client receives the full value of the service agreed and will act in good faith to achieve this.

Resolution options may include:

(a) Completing any outstanding or remaining tasks that form part of the agreed scope of work

(b) Refinements or amendments to work already delivered

(d) A dedicated review session to identify and resolve the specific concern raised

(e) An alternative service of comparable value, at the Consultant’s discretion

The Client agrees to engage with this resolution process genuinely and in good faith before any refund request is submitted. A refund will only be considered where the Consultant has been given a reasonable opportunity to resolve the matter and has been unable to do so to a reasonable standard.

Refund demands made without first allowing this process to take place will not be considered valid and will be automatically declined.

A8. Third-Party Tools & Platform Disclaimer

In delivering its services, the Consultant may introduce, demonstrate, or integrate third-party AI tools, software, and automation platforms. The Client acknowledges that:

The Consultant is not selling access to third-party tools — the service being purchased is the Consultant’s expertise, strategy, configuration, and guidance in using those tools
Third-party platforms may change their pricing, features, or terms without notice. The Consultant accepts no liability for such changes
The Consultant’s specific configurations, integrations, workflows, and implementation approaches remain the Consultant’s intellectual property even where third-party tools are involved
Issues arising from third-party platforms — including outages, errors, or policy changes — are not the Consultant’s responsibility and are not grounds for a refund

A9. No Guarantee of Results

The Consultant does not guarantee specific outcomes, including increased revenue, leads, conversions, or AI performance levels. Results depend on factors outside the Consultant’s control, including:

The Client’s level of engagement, implementation, and follow-through
Market conditions, audience behaviour, and industry-specific variables
Third-party AI platform performance and policy changes
External economic conditions and competition

The absence of a specific result does not constitute a failure of service and is not grounds for a refund or legal claim.

A10. Governing Law & Jurisdiction

These terms are governed by and construed in accordance with the law of England and Wales. Any disputes arising under or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

A11. Acceptance of These Terms

By proceeding with any booking, payment, coaching session, demonstration, or engagement with Des O’Connor Coaching Services / AI for Driving Instructors, the Client confirms that they:

Have read and understood all terms set out in this document in full
Are contracting in the course of their trade, business, or profession (unless they have notified the Consultant otherwise in writing before payment)
Unconditionally agree to be bound by these terms
Acknowledge that these terms are fair, transparent, and were drawn to their attention before any binding commitment was made