Frequently Asked Questions

The Questions Every Instructor Is Actually Thinking.

What exactly is a pre-order and how does it work?

A pre-order simply means you are securing your place today before everything goes live. Think of it like reserving a table at a restaurant. You book it now and it is waiting for you when you arrive.

Here is exactly what happens when you order today.

You place your order and your payment is taken securely. You will receive a confirmation straight away so you know everything is in place and your order is secured.

Your physical book will then be posted directly to your door and your complete AI For Driving Instructors video course will be delivered to you online. Both will be with you by 28th May 2026. Most orders arrive significantly earlier than that.

You do not have to do anything else. No chasing. No logging in to check. No wondering where things are. Everything comes to you automatically.

If you have chosen a Silver ticket you will also receive your Zoom access details for the July 5th conference well in advance of the day so you have plenty of time to get set up.

If you have chosen a Gold ticket your in person details and everything you need for July 5th at Heathrow will be confirmed to you directly.

There is nothing complicated about this. You order today. We take care of everything else. And by 28th May everything you have ordered will be with you and ready to go.

Any questions at all just contact Des directly via email on info@AiForDrivingInstructors.com and the team will get back to you straight away.

Will AI replace driving instructors?

No. And let me be completely straight with you on this.

No computer, no robot and no piece of technology will ever sit in the passenger seat of your car. Nothing can read the body language of a nervous 17 year old on their first lesson. Nothing can build the kind of trust that develops over 30 or 40 hours of teaching someone to drive. Nothing can make the split second judgement call that keeps a pupil safe at a busy junction. That is you. That will always be you.

But here is what most instructors are not thinking about.

When the internet arrived in the 1990s most businesses ignored it. They thought it was a fad. A gimmick for tech people. Within ten years the businesses that embraced it were pulling so far ahead that the ones who ignored it could never catch up. Some never recovered.

AI is bigger than the internet. It is moving faster than the internet moved. And it is happening right now in your profession.

The instructors who are already using AI are answering enquiries while they are mid lesson. They are appearing above you on Google without paying for ads. They are posting on social media every single day without spending a single hour doing it. They are following up with potential pupils at midnight while they are asleep.

You are not being replaced by AI. You are being replaced by the instructor down the road who knows how to use it.

The good news is that instructor is not ahead of you yet. Not by much. The gap is still closeable. But it is closing every single week.

That is exactly why this book, this course and this event exist. Not to make you a tech expert. But to make sure you never get left behind by one.

Do I need any technical experience?

None whatsoever. And that is not something Des says to make you feel better. It is the honest truth.

Think about the first time you sent a text message. Or when you first used Google Maps instead of a paper road atlas. Or the first time you paid for something by tapping your phone. None of those things felt natural at first. But you learned them. And now you do not even think about it.

AI is exactly the same. Whether you are 30 or 70, if you can type a question into Google or send a WhatsApp message, you can do everything taught in this book, this course and at this event. That is genuinely all it takes.

Des learned AI the same way you are about to. He was not a tech person. He did not have a background in computers or software. He sat down, worked through it step by step and figured out what worked and what did not. Then he spent months translating everything he learned into plain English specifically for driving instructors.

That is exactly what this book, this course and this event are. The shortcut he never had.

Every chapter of the book walks you through one strategy at a time. Simple. Clear. No assumptions. Then you scan the QR code and watch Des demonstrate it live on screen in the companion video. You see exactly what to click, what to type and what to expect. Then you do it yourself.

The course goes even deeper. Every session is recorded, explained and shown step by step so you can pause, rewind and go at your own pace. There is no rushing. There is no falling behind. It is yours to return to whenever you need it.

And on July 5th at the live event, Des and the speakers will walk every single person in that room — and every Silver ticket holder watching via Zoom — through the same strategies live. You can ask questions in real time. You can get answers that are specific to your school, your situation and your goals.

Research consistently shows that the biggest barrier to using AI is not cost and not time. It is simply not knowing where to start. This book, this course and this event exist for exactly that reason.

No jargon. No tech speak. No moments where you are left wondering what just happened.

The only thing you need is a willingness to try. Des takes care of everything else.

What do I actually get with the Bronze ticket for £9.99?

Bronze is perfect for you if you want to get started straight away without attending the July 5th event. Maybe you live too far from London. Maybe Heathrow is not practical for you. Maybe you simply want the book and the complete video course delivered to you and you are not ready to commit to the live event yet.

Whatever your reason, Bronze gives you everything you need to start transforming your driving school using AI. From home. At your own pace. Without any tech experience whatsoever.

And here is something worth knowing before you read any further.

That same book is listed on Amazon right now for £19.99. On its own. No course. No videos. No action plan. Just the book.

Here you pay less than the Amazon price and receive everything below with it.

Here is exactly what Bronze includes:

The complete AI For Driving Instructors video course — yours for £9.99. Worth £199 as a standalone programme. Not available anywhere else on earth. Your course will be ready and waiting for you online by 28th May. The moment it goes live you will receive everything you need to access it immediately. No waiting around. No chasing anyone. It arrives with you automatically.

The physical book posted free to your door. AI For Driving Instructors. The world’s first AI book written exclusively for driving instructors. Whether you are a sole instructor with one car or a school owner with a team, every chapter was written with you in mind. Plain English throughout. No jargon. No tech speak. Just practical strategies you can apply in your driving school from day one.

A dedicated companion video with every single chapter. Every one of the 10 chapters comes with its own video. Scan the QR code inside the book and watch Des demonstrate every strategy live on screen. Step by step. Exactly how to apply it. You do not just read about it. You watch it done. Then you do it yourself. Whether you are 30 or 70 this has been designed so that anyone can follow it.

A clear 30 day action plan. Day one, day seven, day fourteen and day thirty. Exactly what to do and when to do it. No confusion. No second guessing. Just a clear path forward from the moment the book arrives at your door.

One final thing worth knowing.

On Amazon you get the book alone. Here you get the book posted free, the complete £199 video course, a companion video for every single chapter and a clear 30 day action plan. All for less than the Amazon price alone.

There is genuinely no version of that decision where it does not make complete sense.

Bronze is your starting point. And what a starting point it is.

What is the difference between Silver and Gold?

Both Silver and Gold include everything in Bronze. The book posted to your door. The complete £199 video course. The companion video for every chapter. The 30 day action plan. All of that comes with every single ticket.

The difference is how far you want to take it on July 5th.

Silver — The Full Day Live From Wherever You Are.

Silver is for the instructor who wants to be part of the world’s first AI conference built exclusively for driving instructors without having to travel to London.

It does not matter where you are. Scotland. Wales. Northern Ireland. The south coast. Anywhere in the UK or anywhere in the world. On July 5th your laptop, tablet or phone becomes your front row seat at Heathrow.

Watch every session live as it happens via Zoom. Des O’Connor. Graham Hooper. Raj Akuthota. Every speaker. Every strategy. Every breakthrough moment of the day. Delivered directly to your screen in real time.

And this is not a passive watch and forget experience. You can ask questions live during the Q and A with Des and all the speakers on the day. Real questions. Real answers. Specific to your school and your situation.

Think about what that means for an instructor based two hours from London with a full diary on a Sunday. You do not miss a thing. You are in the room without leaving your home.

Gold — Be In The Room At Heathrow.

Gold is for a very specific type of instructor.

You already know who you are.

You are not the type who watches from a distance while others move ahead. You are not the type who tells themselves they will get round to it next month. When something matters you show up. In person. Ready.

Gold gives you everything in Silver. And then it gives you the full day in person at Heathrow on July 5th.

Lunch and refreshments are included throughout the day. You will spend the entire day surrounded by Des O’Connor, Graham Hooper, Raj Akuthota and very special guests. Face to face. In the same room. For the whole day.

Think about every question you have ever wanted to ask but never had the chance to. Think about every conversation you have never been able to have because there was nobody around you who understood your profession. Think about what it feels like to be in a room full of the most forward thinking driving instructors in the country, all there for the same reason, all ready to move forward.

That is what July 5th at Heathrow feels like.

And Gold ticket holders receive exclusive launch day bonuses that will only ever be revealed to people physically in that room. These will not appear online. They will not be in any recording. They exist only for the people who showed up.

There is also one more thing. A very special announcement that Des will make exclusively to Gold ticket holders on the day. Something that could change not just how you run your driving school but how you think about your entire future in this profession. It will never be shared online. It will never be repeated.

The people who hear it first will be the people who acted today.

So which one is right for you?

If you want the full event experience from the comfort of your home — Silver is your ticket.

If you want to be in the room, meet the speakers face to face and walk away with things nobody else will ever hear — Gold is yours.

Either way you are in the right place.

Gold places are strictly limited by the capacity of the venue. When they are gone they are gone.

I am not based in London. Can I still benefit?

Completely. And honestly this is one of the most common questions Des gets asked. So let me answer it properly.

This event and everything that comes with it was designed for every driving instructor. Not just the ones who live near the M25. Not just the ones who can get to Heathrow in an hour. Every instructor. Wherever you are.

If you order Bronze it does not matter where you live.

Your book is posted directly to your door. Whether you are in Aberdeen, Belfast, Cardiff, Cornwall or anywhere else in the UK or anywhere in the world for that matter, it arrives at your address. Your complete video course is waiting for you online the moment your order is placed. No travel required. No event to attend. Everything comes to you.

If you choose Silver the distance becomes completely irrelevant.

On July 5th your laptop, tablet or phone becomes your front row seat at the world’s first AI conference built exclusively for driving instructors. It does not matter if you are in Scotland, Wales, Northern Ireland or on the other side of the world. You are in the room. You watch every session live. You ask questions live during the Q and A with Des and all the speakers. You get every strategy, every breakthrough moment and every piece of insight from the full day.

The only thing you miss is the motorway.

If you choose Gold and you are travelling from further afield then July 5th becomes a day worth planning for.

Heathrow is one of the best connected locations in the UK. Trains, coaches and flights from every corner of the country. And when you consider what is waiting for you in that room, Des O’Connor, Graham Hooper, Raj Akuthota, exclusive bonuses, an announcement that will never be repeated online and a full day with the most forward thinking driving instructors in the country, the journey becomes the easiest part of the decision.

The honest answer is this.

Whether you are five minutes from Heathrow or five hours away, there is a ticket here that works perfectly for your situation. Bronze and Silver were built specifically so that no instructor anywhere in the world misses out because of geography.

The only question is which option is right for you.

Is this relevant if I am a sole instructor with just one car?

It is especially relevant for you.

86% of UK businesses using AI report it has had no negative impact on their headcount. It does not require a team. It does not require infrastructure. It requires one person who knows how to use it.

A sole instructor using AI to answer enquiries automatically, manage social media from one dashboard, appear higher on Google and follow up with potential pupils around the clock has the same competitive tools as a school with ten instructors. That is the power of what you will learn.

Everything in this book and at this event applies whether you have one car or fifty.

Is my data safe when I use AI tools?

This is one of the smartest questions you can ask. And the honest answer is yes. But only if you know what you are doing.

Most people who start using AI tools just dive straight in without understanding what they should and should not be sharing. They type their pupils names, their addresses, their contact details and their personal information directly into tools like ChatGPT without a second thought. And that is where problems can start.

There is a right way and a wrong way to use AI with your business data. Most instructors never learn the difference because nobody ever shows them. That changes with this book, this course and this event.

Des covers data safety in detail. Not in legal jargon. Not in technical language. In plain English that any instructor can understand and apply straight away.

You will learn exactly what to share with AI tools and what to never share. You will understand how to configure your settings so that your business information stays yours and is never used to train anyone else’s AI. You will know precisely how to use these tools in a way that keeps you fully compliant with UK GDPR and fully in control of your pupils data at all times.

This is not a brief mention at the end of a chapter. The book covers it step by step with a companion video showing you exactly what to do on screen. The course goes deeper. And on July 5th Des dedicates an entire session to it so every Silver and Gold ticket holder can ask questions specific to their school and their situation.

By the time you finish the book and the course you will not just be using AI confidently. You will be using it safely, legally and in a way that protects you, your business and every pupil on your books.

Because knowing how to use AI is only half of it. Knowing how to use it the right way is everything.

Ready for the next FAQ?

What about the additional income stream Des mentions? The one that earns £300 to £600 in an hour?

This is the one that stops every instructor in their tracks. And it always gets the biggest reaction in the room.

Des surveyed over 3,000 driving instructors across the UK and almost none of them knew this was possible. That is not surprising. Nobody has ever shown it to them before.

What we can tell you is this.

It requires no extra driving. No extra lessons. No technical knowledge whatsoever. You do not need a website. You do not need any specialist equipment. You do not even need to be in the car. All you need is your phone, your laptop or your home computer and about an hour of your time.

Hundreds of ADIs and PDIs across the UK are already using this system every single month. Quietly. Without telling their competitors. Generating in one hour what most instructors earn in a full week of lessons. From home. From their sofa. From wherever they happen to be on a Sunday afternoon.

It is that simple. It is that achievable. And it is available to any instructor regardless of how long they have been teaching or how big their school is.

We are not going to say any more than that here. Because this one deserves to be seen properly.

Bronze ticket holders will discover the full system inside the book and course. Silver and Gold ticket holders will see it demonstrated live on July 5th and will have the chance to ask Des every question they have about it on the day.

Trust us when we say this alone is worth the price of any ticket.

Ready for the next FAQ?

When will I receive the book and how do I access the course?

When will I receive the book and how do I access the course?

Great question. And the answer will probably surprise you.

Your book and complete video course will be with you by 28th May. Most orders arrive significantly earlier than that. Des and the team are working hard to get everything into your hands as quickly as possible because the sooner you start the sooner your driving school starts to change.

Here is exactly what happens when you order today.

Your order is confirmed immediately. You will receive a confirmation straight away so you know everything is in place.

Your physical book is posted directly to your door by standard UK delivery. No fuss. No chasing. It simply arrives.

Your complete AI For Driving Instructors video course will be available online and ready for you by 28th May. The moment it goes live you will be notified straight away with everything you need to access it. No hunting around. No complicated setup. Just a simple link and you are in.

And remember. This is not just a book sitting on a shelf waiting for you. Every single one of the 10 chapters comes with its own companion video. From the moment the course is live you can scan the QR code in any chapter and watch Des walk you through every strategy on screen. Step by step. In plain English. At your own pace. Whether you are 30 or 70 it has been designed so that anyone can follow it from day one.

The event on July 5th gives Silver and Gold ticket holders everything on top of that. But even as a Bronze ticket holder you will have everything you need well before the summer to start making real changes in your driving school.

Order today. Everything else is taken care of.

Is this book endorsed by the DVSA or any industry association?

This book and event are not endorsed by the DVSA, DIA or any other official body. And Des wants to be completely transparent about that.

But here is what is true.

Des is not someone who arrived in the driving instructor world from the outside and decided to teach it. He spent 16 years in that car. He built his driving school from scratch. He grew it to 15 instructors and 9 PDIs. He knows this profession from the inside out.

Earlier in his career Des co-created one of the first dedicated business coaching programmes built specifically for driving instructors in the UK. A programme that ran in collaboration with the Driving Standards Agency and the Driving Instructors Association at the time. Not endorsed by them. Built alongside them. There is a difference.

Today Des regularly speaks at and works alongside some of the most respected organisations in the profession. The Motor Schools Association. ADI NJC. Intelligent Instructor. These are not casual connections. These are the organisations at the heart of the driving instructor profession in the UK and Des speaks at their events on the subject of AI and what it means for the future of driver training.

Graham Hooper, who appears at the July 5th event, is a DVSA Grade A ADI, ORDIT registered trainer and DIA Honorary Life Member with 46 years in driver training. His presence at this event speaks for itself.

The content of this book and event is based entirely on Des’s own research, experience and expertise. Built for driving instructors. Tested in the real world. Written by someone who has lived every challenge you face.

That is not an endorsement. That is something better. It is lived experience.

Can I get access to the recording of the whole day event?

Now that is a great question. And the answer is going to put a smile on your face.

What we can tell you is this. Des and the team have thought very carefully about making sure that nobody who invests in any ticket walks away without getting the absolute maximum value from July 5th.

Whether you are a Bronze, Silver or Gold ticket holder there is something waiting for you that makes the whole experience even more valuable. Something that means the day does not end when July 5th ends.

We are not going to say any more than that here because it is one of those things that is much better discovered when you book.

What we will say is that the moment you complete your order today you will find out exactly what is available to you. And when you see it you will understand immediately why we wanted you to discover it for yourself rather than just read about it here.

Every ticket. Every option. Every instructor who says yes today gets looked after. That is a promise from Des personally.

Go ahead and choose your ticket. Everything will become clear the moment you do.

Who are the conference speakers on July 5th?

Des has brought together a hand picked group of speakers who between them represent some of the most credible and experienced voices in the driving instructor profession and the world of AI. Every single one of them has something genuinely useful to tell you. Not theory. Not slides full of ideas that fall apart on Monday morning. Practical knowledge you can take home and apply in your driving school straight away.

Here is who will be on stage on July 5th.

Des O’Connor Host and main speaker. The world’s first AI Business Strategist for Driving Instructors. Former driving school owner with 15 instructors and 9 PDIs. 16 years in the car. Speaker of the Year and Relationship Coach of the Year recognised internationally. Over 100 events across the UK, USA and Europe. Featured on BBC One national television. Now back with everything he has learned and something that changes everything for your business.

Graham Hooper DVSA Grade A ADI. The highest grade achievable on the current Standards Check. ORDIT Registered Trainer assessed and approved by the DVSA to train the trainers. DIA Honorary Life Member. 46 years in driver training. One of the most credentialled and respected figures in UK driver training. On July 5th Graham will show you exactly how to use AI to promote your driving school and attract more pupils in a market that is getting more competitive every single month.

Raj Akuthota Founder of Drivea, the smart management platform built specifically for driving instructors. Raj understands better than almost anyone how technology is already reshaping the way driving schools operate day to day. On July 5th he will show you exactly how the most forward thinking instructors are using technology right now to get ahead and stay ahead.

A Senior Representative from the DVSA We are in advanced discussions with a senior representative from the DVSA to join us on July 5th. This announcement is coming very shortly and when it does it will be one of the most significant additions to this event. What this speaker is going to share is not something you will find on social media. It is not in any forum. It is not being discussed anywhere in the driving instructor world right now. Watch this space.

More Speakers to Be Announced Des is finalising the full lineup and further announcements are coming very shortly. Every speaker has been chosen for one reason only. They have something genuinely valuable to tell you about the future of your profession and your business.

Silver and Gold ticket holders will hear every speaker live on July 5th. Gold ticket holders will have the opportunity to meet every speaker in person throughout the day.

I have a question for Des. How do I contact him?

None whatsoever. And that is not something Des says to make you feel better. It is the honest truth.

That is exactly what this book, this course and this event are. The shortcut he never had.

No jargon. No tech speak. No moments where you are left wondering what just happened.

The only thing you need is a willingness to try. Des takes care of everything else.

What if I buy and decide it is not for me?

Des genuinely wants to hear from you. Whether you have a question about the book, the course, the event or anything else on this page, there are four ways to get in touch and Des and the team will make sure you get a real answer.

Contact Form Fill in the contact form on this page and the team will get back to you directly. No automated responses. No being passed around. A real reply from real people.

Live Digital Assistant Available 24 hours a day, 7 days a week. Ask anything about the book, the course, the event or any of the ticket options and get an instant answer at any time of the day or night. Even at midnight between lessons. Chat Now (ASIF MAKE A PAGE /LIVECHAT and a tab too called LIVECHAT

Email Des directly Send your question straight to the team at info@aiForDrivingInstructors.com and Des or a member of his team will come back to you personally.

WhatsApp or Call Des Sometimes you just want to speak to a real person. Des gets that. You can WhatsApp or call him directly on 07769 714852.

There is no such thing as a silly question here. If something on this page is not clear, if you want to know more about a specific ticket or if you simply want to talk it through before you decide, reach out. Des built this for driving instructors and he is not going to leave you wondering.

Every question deserves a real answer. And you will get one.