Des O’Connor –
Founder of AI for Driving Instructors
Do you feel like you should understand it — but you’re not quite sure where to start, or even what it’s actually meant to do? Maybe you’ve heard it’s important, but you’re still thinking, “What’s it got to do with my driving school?”
Maybe you’ve seen people mention AI, or had a go with ChatGPT — that’s the one everyone seems to be talking about — but still don’t feel confident using it in your business.
And let’s be honest… the more you hear, the more questions you’ve probably got. Right?
It’s easily 1,000 times more important than when we all first got websites back in the late ’90s
If you’re a driving instructor, it’s time to seriously look at how AI can support your business — and even help with your personal life too. You don’t need to be techy. You just need to be open to learning something that could save you time, bring in more pupils, and make life a bit easier.
Here’s the reality:
If Other Instructors Start Using AI Before You Do, They’ll Be Taking All the New Learners While You’re Still Relying on Word of Mouth
I’m convinced there’s a big shift coming to the industry — and not just here in the UK, but globally. The instructors who adapt early will be ahead of the game.
The rest? They’ll be playing catch-up.
Who am i?
My name is Des O’Connor and I used to be exactly where you are now.
I was a driving instructor for 15 years and ran one of London’s most successful multi-instructor schools.
You might’ve seen me on TV back in the day on the Richard & Judy, BBC One Show, MSM, even Comic Relief, where we taught Gareth Gates to drive.
They called me the “Celebrity Driving Instructor” but at the end of the day, I was still out there like you, grafting every day and building something from scratch.
So I get it. I know the pressure, the long hours, the constant chasing of enquiries, and the feeling that you’ve hit a ceiling.
Think Netflix, but built to help you grow your business, attract more pupils, boost your income, and free up your time, all using AI in a simple, non-techy way.
And don’t worry, you don’t need to be great with computers. If you can send an email, scroll your phone, or use your laptop, that’s enough.
I’ll guide you step by step, showing you exactly how to use these tools to reach your goals professionally and personally.
Whether you’re in the car, at home, or just grabbing five minutes between lessons, this platform is here for you 24/7 with virtual training, live events across the UK, and a supportive space where you’re never on your own.
This Is the Future of Being a Driving Instructor and I’d Love to Help You Lead It.
Back when most instructors were still relying on Yellow Pages and word of mouth, I decided to do things differently. I built one of the first websites for a driving school, DesOConnors.com and even stuck it on top of my car as my ad banner.
And Now, I’m Bringing All of My Previous Experience In Branding, Business Growth, and Visibility Back to Support ADIs Like You
I’ve created a brand-new platform designed especially for ADIs, and it’s built to be as easy and accessible as possible.
Think of it like a Netflix-style hub, packed with hundreds of hours of practical, easy-to-follow video lessons that you can dip into anytime, from any device.
New content will be added daily, including ready-made tools, templates, and proven strategies to help you grow your business, attract more pupils, and increase your income.
And the best part? No tech skills are needed.
Everything is broken down step by step, so even with a busy schedule, you can take action, make progress, and come back to it whenever you need a boost.
I’m also working on something else I’m really proud of, the first-ever AI-powered book for driving instructors, coming in 2026. Each chapter will unlock access to free, practical video lessons to help you take what you’ve read and actually apply it.
And for those constantly on the move, I’ve got a podcast coming too — so you can learn while driving between lessons, at home, or on the go.
This isn’t just about business, it’s about supporting you as a person. Because when you grow, your business, your confidence, and your personal life grow too.
And Now, I’m Bringing All of My Previous Experience In Branding, Business Growth, and Visibility Back to Support ADIs Like You
I’ve created a brand-new platform designed especially for ADIs, and it’s built to be as easy and accessible as possible.
Think of it like a Netflix-style hub, packed with hundreds of hours of practical, easy-to-follow video lessons that you can dip into anytime, from any device.
New content will be added daily, including ready-made tools, templates, and proven strategies to help you grow your business, attract more pupils, and increase your income.
And the best part? No tech skills are needed.
Everything is broken down step by step, so even with a busy schedule, you can take action, make progress, and come back to it whenever you need a boost.
I’m also working on something else I’m really proud of, the first-ever AI-powered book for driving instructors, coming in 2026. Each chapter will unlock access to free, practical video lessons to help you take what you’ve read and actually apply it.
And for those constantly on the move, I’ve got a podcast coming too — so you can learn while driving between lessons, at home, or on the go.
This isn’t just about business, it’s about supporting you as a person. Because when you grow, your business, your confidence, and your personal life grow too.
My Mission Is Simple: I Plan to Help Driving Instructors...
- Future-Proof Their Business
- Boost Their Income
- Reduce Daily Stress
- Improve Their Day-to-Day Life — and Their Family’s Too
- Discover Mind-Blowing Tools, Strategies, and Ideas So Simple Even a 5-Year-Old Could Use Them (Yes, It’s That Simple)
I Will Show You How to Turn Your Car Into a Brand and Your Name Into a Business Using Simple, Low-Cost AI Tools Anyone Can Learn (No Tech Skills Needed)
I’ve been lucky enough to work with some of the most respected names in the industry, including Intelligent Instructor and the Motor Schools Association — with more exciting collaborations on the way.
I plan to run live workshops across the UK and host virtual AI training events designed specifically for ADIs who want to stay ahead.
With over 20 years of experience in this space, I’m committed to making sure instructors like you don’t get left behind — but instead lead the way with clarity, confidence, and the right tools.
I’ll also be speaking live on stage at the Intelligent Instructor Conference on 28th September in Birmingham — one of the UK’s biggest events for ADIs, with over 2,000 instructors expected. I’ll be sharing practical, no-fluff strategies to help you grow your business, stand out in a crowded market, and start using simple tech to work smarter, not harder.
We’re Launching Very Soon - Be the First to Know
We’re getting ready to launch our brand-new programme for driving instructors and I’d love to invite you to register for a free live training session on how AI can help you grow your business, save time, and even improve your personal and family life.
This session is designed specifically for ADIs, no tech skills needed, just a willingness to learn something that could genuinely change how you run your business.
All you need to do now is register below, and you’ll be the first to know when we go live.
We’ll keep you updated by email and SMS, so you don’t miss a thing.
Yes Please, Des — I’d Like to Be the First to Hear About Your Free AI Training!
I’m interested in attending your upcoming virtual presentation on how AI can help driving instructors grow their business, save time, and reduce stress — without needing any tech skills.
Register Your Interest Below:
(Complete the form so we can keep you updated)
