Frequently Asked Questions
Is this just a chatbot?
No. This is far more advanced. It responds naturally and guides visitors towards booking or payment.
Can it actually send payment links?
Yes. It can send payment links during the conversation so visitors can take action immediately.
Will it speak or just type?
It communicates in a much more natural, conversational way. It feels like interaction, not a basic chat tool.
Do I need to be technical?
No. Everything is set up for you and kept simple.
Do I need to build anything?
No. We connect everything directly to your website.
What content does it use?
Your content, structured properly and supported by DVSA guidance and real learner questions.
Can I change things later?
Yes. We can update pricing, areas, and details whenever needed.
When can I start?
As soon as you sign up. Setup is handled for you.
Frequently Asked Questions
Still have questions? You are in the right place. Every answer below is designed to help you make the best decision for you and your driving school business.
ABOUT THE EVENT
What is the AI For Driving Instructors Book Launch Conference?
This is the world’s first event dedicated entirely to AI business growth for driving instructors. It has never been done before. Not in the UK. Not in Europe. Not anywhere in the world.
On Sunday 5th July 2026 Des O’Connor officially launches the world’s first AI book written exclusively for driving instructors. The event takes place near Heathrow, London and is also available to watch live online from anywhere in the UK or beyond.
You will spend the day discovering exactly how AI is already transforming driving school businesses and walk away with a complete system you can start using from day one.
This is not a theory seminar. This is not a generic tech talk. Every session is practical, plain English and built specifically for driving instructors aged 35 to 60 who do not consider themselves technical.
Is this event just about ChatGPT?
No. ChatGPT is one tool among many. At this event you will discover the full landscape of AI available to driving instructors right now. Including free alternatives to ChatGPT that most instructors have never heard of. Including Voice AI that answers your missed calls automatically. Including AI that posts your social media content to every platform simultaneously. Including tools that show you exactly how your competitors rank on Google and how to appear above them in weeks.
This event covers the complete AI toolkit for your driving school business. ChatGPT is just the starting point.
Do I need to be good with technology to benefit from this event?
Absolutely not. This event was designed specifically for driving instructors who do not consider themselves technical. If you are between 35 and 60 and the word AI makes you a little nervous, you are exactly the person Des had in mind when he created this.
Everything is shown in plain English. Step by step. With real examples from real driving instructor businesses. If you can send a WhatsApp message you can follow everything demonstrated on the day.
By the end of July 5th you will wonder why you ever found any of this intimidating.
What will I actually learn at this event?
What will I actually learn at this event?
Eight practical sessions covering everything that matters for your driving school right now:
- How to never miss another enquiry again. Even while you are teaching.
- How to talk to AI and get powerful results every single time.
- How to let your website take enquiries and payments 24 hours a day.
- How to make AI understand your business completely and keep your data safe.
- How to control all your social media from one free dashboard.
- How to create professional branded videos without being on camera.
- How to appear above your competitors on Google. For free.
- How to earn £300 to £600 in an hour without your car.
Every session is practical. Every session ends with something you can implement immediately. You do not leave with notes. You leave with a plan.
Who else is speaking at the event?
Alongside Des O’Connor you will hear from:
Graham Hooper. DVSA Grade A ADI. ORDIT Registered Trainer. DIA Honorary Life Member. 46 years in driver training. One of the most respected and highly qualified figures in the driving instructor profession. Graham shares exactly how to use AI to promote your business more effectively and stand out in an increasingly competitive market.
Raj Akuthota. Founder of Drivea, the smart management platform built specifically for driving instructors. Raj shows how technology is already transforming the way driving schools manage their business.
A senior DVSA representative. Sharing exclusive insights direct from the heart of the profession about where the driving instructor industry is genuinely heading over the next three to five years. This is not a session you want to miss or watch on the recording. This is a session to be in the room for.
Full speaker details and bios are available on the main event page.
Is this relevant to me if I am a solo instructor or part of a franchise?
Yes to both. Whether you teach under your own name, run your own school or work under a franchise, every strategy shown at this event applies directly to your situation. The AI tools demonstrated work for any driving instructor regardless of how they operate.
ABOUT THE BOOK AND COURSE
What is the AI For Driving Instructors book?
AI For Driving Instructors is the world’s first practical AI guide written exclusively for driving instructors. 200 pages of plain English strategies built specifically for your business. No jargon. No technical background needed. Just clear step by step guidance that works from day one.
But here is what makes it unlike any other book in the world.
Every single chapter comes with its own companion video module. Scan the QR code inside the chapter and watch the strategy demonstrated live on screen. So you do not just read the strategies. You see exactly how they work.
There is no other book anywhere in the world that combines AI business strategy for driving instructors with a video course for every single chapter. This is a global first.
The book sells on Amazon for £19.99. When you order through this page you receive it free as part of your bundle.
What is the £199 video course and how is it different from the chapter videos?
The book includes a companion video with every chapter. These videos demonstrate the strategies in each chapter step by step.
The £199 video course is a separate standalone course. A complete AI business growth programme for driving instructors. Not available on Amazon. Not on YouTube. Not anywhere else. Exclusive to people who order through this page.
Together the book, the chapter videos and the standalone course give you a complete AI business system worth over £500. You receive all of it for £9.99.
Why is everything available for just £9.99?
Because my goal is not to make money from the book. My goal is to get this into the hands of every driving instructor who needs it.
The £9.99 covers the cost of printing and posting your physical book. The video course, the chapter companion videos and everything else that comes with your order is my way of making sure you actually use what you learn rather than letting a book sit on a shelf.
I have spent decades helping driving instructors build better businesses. This is the most valuable thing I have ever created for this profession. I want it to reach as many instructors as possible. The price reflects that.
When will my book arrive?
Your physical book is printed and posted directly to you after purchase via Bookvault, one of the UK’s leading print on demand publishers. Delivery typically takes three to five working days within the UK.
Your digital access to the £199 video course and all companion content is immediate. The moment you complete your order you will receive an email with your login details.
ABOUT THE TICKETS
What are my ticket options?
You have three options depending on who you are and what you need right now.
BRONZE — £9.99 This is for the Explorer. The instructor who wants to start learning in their own time, at their own pace, from the comfort of home.
You receive:
Your physical copy of AI For Driving Instructors posted directly to your door. Sells on Amazon for £19.99. Yours free.
The complete AI For Driving Instructors video course worth £199. Not available anywhere else. Immediate digital access.
A free companion video module with every chapter inside the book via QR code.
Total value over £500. Your investment: just £9.99.
This is the most accessible entry point. No pressure. No event to attend. Just everything you need to start transforming your driving school business from day one. In your own home. At your own pace.
[Book Bronze now for just £9.99 — AIForDrivingInstructors.com/bronze]
SILVER — £29.99 This is for the Committed. The instructor who wants the full event experience but cannot attend in person. Or who is watching from outside London or from another country entirely.
You receive everything in Bronze PLUS:
Full virtual live access to the July 5th event via Zoom from anywhere in the world.
Every session watched live as it happens.
Live Q and A with Des O’Connor and all guest speakers.
Full event recording sent to you after the day so you can watch it back as many times as you like.
Total value over £560. Your investment: just £29.99.
Your laptop becomes your front row seat. You lose nothing except the lunch.
[Book Silver now for just £29.99 — AIForDrivingInstructors.com/silver]
GOLD — £79.99 This is for the Action Taker. The instructor who refuses to be left behind. Who wants to be in the room, feel the energy, network with the best and walk out knowing nobody in their area has what they now have.
You receive everything in Bronze and Silver PLUS:
Full day in person access at the venue near Heathrow, London.
Lunch and refreshments included throughout the entire day.
Exclusive launch day bonuses revealed only to people physically in the room.
Priority seating so you never miss a moment.
Face to face networking with the most forward thinking driving instructors in the country.
Meet Des O’Connor and all speakers in person.
Access to an exclusive announcement made only to Gold ticket holders on the day. This has not been revealed publicly. It will not be in the recording. It is for the people in that room only.
Total value over £650. Your investment: just £79.99.
Gold places are strictly limited by venue capacity. There is no waiting list. When they are gone they are gone. If you want to be in that room the decision needs to be made today.
[Book Gold now for just £79.99 — AIForDrivingInstructors.com/gold]
I cannot decide between Silver and Gold. Which should I choose?
Ask yourself one question. Do you want to watch this event or do you want to be part of it?
Silver gives you everything on screen. Gold puts you in the room where it happens. If you are serious about your business and you can make July 5th work in your diary, Gold is the right choice. The networking alone is worth more than the price of the ticket. The exclusive Gold-only announcement makes it unmissable.
But if in person genuinely is not possible for you right now, Silver gives you everything except the physical experience. And the recording means you never miss a word.
ABOUT THE AI TWIN ADD ON
What is Des O'Connor's AI Twin and how does it work?
This is the world’s first event dedicated entirely to AI business growth for driving instructors. It has never been done before. Not in the UK. Not in Europe. Not anywhere in the world.
On Sunday 5th July 2026 Des O’Connor officially launches the world’s first AI book written exclusively for driving instructors. The event takes place near Heathrow, London and is also available to watch live online from anywhere in the UK or beyond.
You will spend the day discovering exactly how AI is already transforming driving school businesses and walk away with a complete system you can start using from day one.
This is not a theory seminar. This is not a generic tech talk. Every session is practical, plain English and built specifically for driving instructors aged 35 to 60 who do not consider themselves technical.
PRACTICAL DETAILS
Where exactly is the Gold in person event taking place?
The event takes place near Heathrow Airport, London. Full venue address and travel details will be sent to all Gold ticket holders after booking. The venue has been chosen for easy access from across the UK with excellent transport links including the Elizabeth line, National Rail and major motorways.
Will there be a recording of the event?
Silver and Gold ticket holders receive full recording access after the event. Bronze ticket holders can add the recording as an optional purchase at checkout.
Can I upgrade my ticket after booking?
Yes. Contact the team at AIForDrivingInstructors.com and we will arrange your upgrade. Any price difference will be charged at the time of upgrade. Subject to availability for Gold tickets.
What if I need to cancel my ticket?
Please contact us at AIForDrivingInstructors.com as soon as possible. Full terms and conditions are available at AIForDrivingInstructors.com/terms.
I am not based in the UK. Can I still attend virtually?
Yes. Silver gives you full virtual access from anywhere in the world. The event is streamed live via Zoom. All you need is a device and an internet connection.
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