AI FOR DRIVING INSTRUCTORS
Get the Book + Training for Just £9.99
FREE 7-Day ChatGPT Projects Video Course — £199 value
One Book Three Ways to Learn
Everything You Get for £9.99
AI for Driving Instructors Book
A practical guide written specifically for driving instructors, with simple ideas and real-world examples you can start using in your business.
10 Chapter Training Videos
Each chapter includes its own training video. Scan the QR code at the end of the chapter to see the ideas explained clearly and learn how to apply them.
FREE 7-Day ChatGPT Projects Video Course worth £199
A practical step-by-step course showing you how to organise your marketing, content, business ideas and ongoing work inside ChatGPT Projects instead of starting from scratch every time.
30-Day AI Action Plan
Chapter 10 gives you a clear plan to help you start putting what you learn into practice over the next 30 days.
What You'll Learn
- Where It’s Been, Where It Is Now: Understand how AI is changing driving instruction and the opportunities available.
- Train AI to Know You: Personalise ChatGPT, organise your business and save time using Projects.
- Stay Safe, Stay Legall: Protect pupil information and understand responsible AI use.
- Your Brand: Build a professional identity that helps you stand out and attract pupils.
- Post Less, Get More: Create effective marketing and social media content in less time.
- Reviews, Reputation, and Social Proof: Build trust, strengthen your reputation and generate more enquiries.
- Your AI Receptionist: Discover how AI can respond to enquiries and help capture bookings 24/7.
- Get Paid First: Simplify payments, reduce chasing and improve cash flow.
- Beyond the Car: Explore additional income opportunities using AI and your existing expertise.
- Your 30-Day AI Launch PlanDay AI Launch Plan: Put everything into practice with a clear, step-by-step action plan.
What Industry Leaders Say About Des O'Connor
Hear from respected figures in the driving instruction industry about Des, his experience and his work.
Watch What the Chairmen of the MSA Have to Say. Peter Harvey – Vice Chairman of the Motor Schools Association (MSA
Mike Yeomans – Chairman of the Motor Schools Association
Lynne Barrie
President, ADI NJC
Hear From ADIs Who Attended Our Book Launch on July 5, 2026
Des O'Connor on BBC One
BBC One Driving Documentary
BBC One: The One Show
WHY LEARN FROM DES O’CONNOR?
I spent 15 years as a driving instructor and driving school owner, so I understand the challenges you face because I’ve experienced them myself. Today, I help businesses use AI, marketing and automation to save time, attract more customers and grow.
15 Years’ Driving Industry Experience
Driving instructor and driving school owner
Built & Ran a Driving School
Real-world business experience
AI & Marketing Strategist
Practical strategies for today’s market
Made for Driving Instructors
No jargon. Practical steps you can use.
Who Is This Book For?
Former driving instructor and driving school owner Des O’Connor now helps professionals use AI, marketing and branding to save time, increase visibility and grow their businesses.
Former Driving Instructor
Driving School Owner
AI & Marketing Educator
Practical, Real-World Advice
Choose Your Version
Same Content, Same Training, You Choose the format.
£9.99
- Physical AI for Driving Instructors book
- 10 Chapter Training Videos
- FREE 7-Day ChatGPT Projects Video Course worth £199
- 30-Day AI Action Plan
- FREE UK postage
£9.99
- Digital AI for Driving Instructors eBook
- 10 Chapter Training Videos
- FREE 7-Day ChatGPT Projects Video Course worth £199
- 30-Day AI Action Plan
- Immediate digital access
£9.99
- Audio AI for Driving Instructors book
- 10 mp3 Chapter
- FREE 7-Day ChatGPT Projects Video Course worth £199
- 30-Day AI Action Plan
- Listen between lessons or while travelling
- Immediate digital access