Practical lessons designed specifically for you as a driving instructor. Whether you're newly qualified, fully booked with pupils, running a driving school or looking to expand, discover how AI could help you save time, attract more pupils, recruit instructors, strengthen your brand and explore fleet-training opportunities.
With bite-sized videos, downloadable guides and ready-to-use prompts, learn whenever it suits you—even between driving lessons. New training, tools, feature updates and practical resources will be added daily throughout the week once the Academy opens.
Look what you get when you join
Everything below is included when you join for just £9.99! You receive your first full month of Academy membership plus exclusive founding-member extras, all included in your initial payment.
From 23 November 2026, explore practical video lessons, audio training, downloadable PDFs, ready-to-use prompts and business-development resources, available 24/7. Your first full month, from 23 November to 22 December, is included in your initial £9.99 payment.
Seven easy-to-follow PDFs cover ChatGPT, Google Gemini, Microsoft Copilot, Claude, Grok, Perplexity and InVideo AI. Each includes practical driving-instructor examples, step-by-step instructions and prompts you can personalise. All seven guides will be delivered within seven days of joining. Some advanced tool features may require separate payment.
Sunday 22 November 2026 at 7 pm UK time. Explore practical tools, live demonstrations and ideas to help save time, improve marketing and develop new opportunities, with a chance to ask questions.
Can't attend live? The edited masterclass recording will be available within seven days after the session, so you can revisit the demonstrations and learn at your own pace.
Hear from others
Watch the videos below to hear directly from the featured speakers.
Created by Des O’Connor
Des is a former driving instructor and driving school owner, author of AI for Driving Instructors, and an AI marketing consultant and international speaker. He understands the day-to-day challenges of attracting pupils and running a driving instruction business.
Already have the book? Great. If not, find out more below.
Find out about the AI for Driving Instructors bookFeatured in the BBC One Driving Documentary and The One Show.
Frequently asked questions
We've made joining the Driving Instructor AI Academy as simple as possible. Select a question to reveal the answer.
Your initial £9.99 payment includes your first full month of Academy membership, seven practical AI tool guides, an exclusive live AI masterclass with Des O’Connor and access to the masterclass recording. The first month runs from 23 November to 22 December 2026.
All seven downloadable guides will be delivered within seven days of joining. They cover ChatGPT, Gemini, Microsoft Copilot, Claude, Grok, Perplexity and InVideo AI, with practical driving-instructor examples, step-by-step instructions and prompts you can personalise.
The Academy officially opens on Monday 23 November 2026. From then, you'll have access to a growing library of AI video lessons, audio training, downloadable PDFs and ready-to-use prompts, available 24 hours a day, seven days a week.
You pay £9.99 today, which includes your first full month of Academy access from 23 November to 22 December. Your next £9.99 payment is scheduled for 23 December 2026, followed by monthly payments unless you cancel.
There's no fixed-term commitment or minimum membership period. Your membership continues monthly until you cancel, in accordance with the membership terms.
Yes. The Academy is designed for complete beginners as well as instructors who already use AI. You'll find easy-to-follow videos, straightforward explanations and practical examples created specifically for driving instructors.
AI isn't just about finding more pupils. You can explore ways to reduce administration, improve pupil communications, develop teaching resources, strengthen your professional brand, recruit instructors, expand your driving school and explore fleet-training opportunities.
Yes. The Academy is designed to complement the book, not repeat it. You'll discover additional AI tools, video demonstrations, audio training, more detailed prompts, updated resources and business-development ideas. You don't need to own the book to join.
New training, useful AI tools, feature updates, practical prompts and resources are planned to be added daily throughout the week once the Academy opens, helping you keep up with relevant developments.
The live masterclass takes place on Sunday 22 November 2026 at 7 pm UK time. The edited recording will be available within seven days after the event so you can watch it whenever it suits you.
The founding-member offer closes Sunday 22 November 2026 at 6 pm UK time. From 23 November, new members will receive access to the Academy and its growing library, but the seven exclusive AI tool guides, live masterclass and masterclass recording will no longer be included as founding-member bonuses.
Founding member offer
Your first month of Academy access, seven practical AI guides, an exclusive live masterclass and the recording—all for your initial £9.99 payment.
£9.99 payable today. The next subscription payment is scheduled for 23 December 2026, then monthly thereafter, unless cancelled. Your first full month of Academy membership starts 23 November 2026 at no additional cost.