Discover How Modern Driving Instructors Are Increasing Enquiries, Converting More Learners and Modernizing Their Driving Schools Using Simple, Practical AI Tools.
Including the Easy-To-Follow Formula Showing How Instructors Are Generating Around £300 in About an Hour Without Being in the Car.
☑ So you do not just read the strategy. you see it applied

☑ AI Business Strategist for Driving Instructors
☑ As Seen on BBC One Show, Richard & Judy and National Industry Events

☑ PRIORITY ACCESS - Book Recipients Get First Access.
☑ SUNDAY 5th JULY 2026 | Heathrow | Live & Virtual Attendance.
☑ Attendance Optional - Network with industry leaders.
Discover the top free Ai tools driving instructors are using right now to generate more enquiries, respond faster, convert more bookings, and increase income — without becoming technical.
☑ Private, live Ai-powered session with Des O'Connor's digital assistance.
☑ Speak directly. ask your questions. receive intelligent, real-time answers.
☑ NOT a webinar. NOT a replay, NOT pre-recorded.
☑ A live conversational Ai experience — built exclusively for driving instructors.
No jargon. No generic advice. No tech overwhelm. Practical AI strategies built specifically for Driving Instructors. And yes, this entire live AI business session is completely FREE for you.
Early access is limited to the first 100 driving instructors. Once those places are filled, registration will close.
Driving instructors will not be replaced by AI. But those who use it will respond faster, look sharper and operate with less stress. The gap is already forming.
The only question is: Will you be ahead of it or playing catch-up?
This is not just a registration. You are positioning yourself ahead of the majority of instructors who will only discover this months later.
Early action equals early advantage.
Des O’Connor is a former driving school owner who built and ran a successful London-based school with 20 instructors. He understands first-hand the realities of long days in the car, missed calls between lessons, late-night admin and the constant pressure to stay competitive and profitable in a changing industry.
Over the years, Des has spoken at national driving instructor events and collaborated with major industry organizations including the Motor Schools Association, ADINJC, Intelligent Instructor, ADDSA, and previously with the former DIA and DSA. His focus has always been helping instructors modernize their marketing, increase enquiries, raise professional standards and build stronger businesses.
He has also appeared on BBC One Show and Richard & Judy, bringing positive visibility to the driving instructor profession and demonstrating innovative approaches within the industry.
After studying and implementing AI systems extensively, Des recognized that no one was explaining artificial intelligence to driving instructors in a clear, practical and industry-specific way. Rather than offering generic business advice, he began developing AI strategies tailored specifically for ADIs.
This led to the creation of his new book, AI For Driving Instructors: How to Get More Clients, Book Faster and Build a Smarter Driving School Using AI.
This is the first dedicated guide written specifically for driving instructors who want to use AI in a practical, non-technical way. Every chapter in the book is supported by a complimentary video course, allowing instructors to not only read the strategy but see it
demonstrated step by step in plain English.
Today, Des is leading one of the first structured AI education initiatives built exclusively for driving instructors, combining real-world industry experience with modern AI tools to help instructors generate more enquiries, convert better, reduce admin, expand their school and future-proof their business.
Register for the Free Live AI Business Strategy Session And Be First to Access the AI For Driving Instructors Book and Official All-Day Seminar
Limited early access places available. First 100 instructors only.
Secure your place now and position yourself ahead of other local instructors.
Be among the first to receive priority access to the book, seminar updates, and early launch opportunities.
The first practical AI guide built specifically for the driving instructor industry
Register below to receive your complimentary copy of the book, access to the video training included with each chapter, and early information about the AI For Driving Instructors Book Launch Conference